Our client is part of a large, leading international multi-channel distributor of business supplies, furniture and equipment, the number one office supplies omnichannel reseller with a dedicated B2B sales organization. With a long market history, it distinguishes itself by the high quality of its’ products, excellent service, as well as the proximity to, and close relationship with its’ customers.
For market entry into the Polish market we are looking for an experienced and dynamic professional for the position of:
Local Senior Marketing Manager – Workplace Solutions
Place of work – Warsaw
Overall Profile
* With proficiency in developing marketing plans, setting direction, leading its execution and realize results, the Sr Marketing Manager will be a seasoned professional in a B2B trading environment.
* The Sr Marketing Manager will be a strong and experienced marketing expert with a track record of achieving results and driving business through their technical knowledge and experience, whilst being an accomplished networker who is able to liaise internally within the sales and marketing force as well as the support functions.
* Reporting directly into the Country MD with a functional line to the Head of Marketing, Merchandising & Digital, you will network with your peers in the wider organisation across Europe, you will be the face of the local marketing, responsible for updating and presenting to the senior management team on industry trends and insights, developing a local marketing plan with operational actions for the regions, and showing results on the outputs and efficiency of that plan.
* Travel expected monthly between Headquarters and the region - approx. 15-25%
Responsibilities:
* Responsible for development and execution of marketing campaigns to support sales prospection and growth, specific to the local market in the online and offline channels, Support the local sales team with lead creation for example with: Customer Events, Social Media Actions, Outbound Campaigns
* Develop a local operational marketing plan and budget allocation for the appointed customer segments, channels (for example social media) and categories, and, after approval and in line with the European campaign strategy & plan, ensure the implementation
* Liaise closely with other functions like Sales and Category Management to develop yearly contact plans based on local dynamics, seasonality, and client events, as well as customer segmentation and customer profitability
* Realize and show the progress and results of local marketing campaigns and ensure cross-channel campaign integration and alignment and using findings to improve the campaign planning and execution
* Execute according to the brand communication guidelines, selecting the most appropriate customer segments, channels, and categories to build the local brand awareness
* Analyse results and assess all local market related and customer information and feedback as well as sales volume and contribution potential and provide intelligence and recommendations to the European marketing strategy on the effectiveness and results of campaigns
* Consolidate with the central Marketing department which real estate On- & Offline need to get local input/activities, displaying the campaigns omnichannel on all touchpoints
* Responsible for securing local topline revenues and CMF, therefore work closely together with the Central Marketing and Merchandising teams.
* Involvement of Supply Chain, Purchasing & Assortment and Merchandising into local promotional activities.
* Manage external local suppliers and loyalty programmes, developing long lasting and profitable relationships
Requirements:
* Academic degree
* Minimum of 5 years of Marketing management experience in an international, trading environment
* Knowledge and experience of using modern media channels in marketing
* Experienced in leading, managing, developing and recruiting a team
* Experience of creating, delivering and achieving/ exceeding targets and KPIs on a regular basis
* Previous experience in interacting with internal stakeholders at C-Suite and board level on problem solving
* An ability to identify and prioritise workload with strong planning skills
* Exceptional verbal, written and presentation communication skills
* Fluent English is a must. Other languages are an advantage
* Relevant industry experience in solution sales/ supply chain environments within matrix/ blue-chip organisations
* An excellent level of business acumen, with profit & loss reports and financial forecasting exposure
* Knowledge of CRM systems (ideally Salesforce.com)
* IT Literate
Offer:
* Challenging and exciting career opportunity with a highly respected international company holding a leading market position
* Attractive employment conditions, benefits and incentives
* Ambitious and challenging tasks with a stable international player
* Opportunity for professional development
If you are interested in such a challenging career opportunity, please send your detailed CV in English:
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Prosimy o dopisanie klauzuli:
Wyrażam zgodzę na przetwarzanie danych osobowych zawartych w moim CV przez Patryk Załuska GOODMAN Doradztwo Personalne do potrzeb niezbędnych przy realizacji procesu rekrutacji zgodnie z art. 6 ust. 1 a) rozporządzenia Parlamentu Europejskiego i Rady (UE) 2016/679 z dnia 27 kwietnia 2016 r. w sprawie ochrony osób fizycznych w związku z przetwarzaniem danych osobowych i w sprawie swobodnego przepływu takich danych oraz uchylenia dyrektywy 95/46/WE. Jednocześnie zdaję sobie sprawę z przysługującego mi prawa do wglądu przesłanych przeze mnie danych, uzupełniania, poprawiania, a nawet usunięcia danych ze zbioru.
